After all the hard work put in to getting highlights and blonde put into one’s hair, it is very important that one takes proper care of their blonde hair when getting it colored.

Purple Shampoo is one of the strongest cures for blond hair. Purple shampoo has a powerful violet toning pigment inside of it.

According to Emily Alders, from, “The purple color comes from a temporary dye molecule that stays on the surface of the hair, helping to fight brassiness and maintain those cool, blonde tones.”

Purple Shampoo works by using the color purple to color-correct warm tone in blonde hair. Purple shampoo neutralizes the warm shaded base of blonde hair and hides brassy tones. It also cools down these shades by simply being their color opposite.

According to, Gail Federici CEO of color wow said, “The idea behind purple shampoo is based on classic color theory. When blondes are dealing with brassy hair they want to minimize the amount of orange. So, if you look at a color wheel, purple is opposite of orange, which means the two colors neutralize or cancel each other out. So, the theory went, if you make shampoo purple, it should neutralize brassy hair.”

There is a difference between how the purple shampoo and regular shampoo work.

According to, “A shampoo gets diluted with water and is eventually rinsed out of your hair. So to have any visible color-correcting impact, the intensity of the purple in the shampoo formula has to be an inky dark dye. It stains your hair, but it’s also super messy.”

Purple shampoo is not only useful for blonde hair. It is also useful for brunette hair as well.

According to, “ A whole host of things—UV rays from the sun, chlorine, mineral impurities in the water—can all mess with your hair color and create those brassy, yellow undertones that no one wants. And while typically you may see purple shampoo for blonde hair, brunettes who lighten such as with balayage or ombré can benefit from the toning formula too, since they often deal with the same type of brassiness and color changes.”

If you want healthy and fully toned hair, it is highly recommended that you use purple shampoo.

You can purchase purple shampoo almost anywhere. Costs differ from the store you the shampoo from. You can buy it at all a local drugstores or even most hairstylists carry it within their salon.